Know your audience

Everything you need to truly understand your audience

Ticket sales generate a wealth of audience data. In ticketmatic, you make optimal use of this data: from an integrated CRM to dashboards. This gives you reliable insights for programming, audience development, and strategic decisions.

Trusted by 300+ cultural organizations in Europe

Simplified illustration of customer segmentation filters screen in the ticketmatic platform.

Core features

Turn audience data into action

Smarter communication, stronger relationships, and better-informed choices – directly from your ticketing data.

The ticketmatic team meets around a round table in a bright office space.

One central data source

Manage all your customer data in an integrated CRM, without relying on external systems or vendor lock-in.

Two ticketmatic colleagues meet together at their desks in an open office space.

Immediately usable insights

Use interactive dashboards to analyze trends in sales, behavior, and audience composition – in real time and visually.

Full control over your data

Keep your data clean with automatic deduplication and let your audience manage their own information via the website or the app.

Ready for smart segmentation

Easily filter by preferences, behavior, or profile characteristics to communicate and evaluate in a targeted way.

Audience CRM

Manage and leverage your data

Manage all your customer data in one central environment. Ticketmatic’s Audience CRM is specifically designed for cultural organizations and gives you control over your audience data. Easily create segmentations, view purchase history, and keep your data clean and up to date.

Illustration of a list of customers and locations displayed in the ticketmatic system.
Simplified illustration of customer segmentation filters screen in the ticketmatic platform.
Simplified illustration of an overview of customer data and order history in the ticketmatic system.
Illustration of the ticketmatic system that merges duplicate contacts.
Simplified illustration of a form on the ticketmatic platform for profile management and newsletter subscription.

Interactive dashboards

Discover trends and adjust with real-time insights

Gain actionable insights from data with our interactive dashboards. View ticket sales, audience characteristics, and trends in clear visualizations. Use filters to analyze by event, genre, or target group, and uncover patterns in purchasing behavior.

Salesdashboard

The sales dashboard

For each event, a real-time sales dashboard is available that you can easily share with external partners such as promoters, booking offices, or producers. This way, everyone with access always has an up-to-date view of sales – without extra logins or complex reports.

Salesdashboard

The sales dashboard

For each event, a real-time sales dashboard is available that you can easily share with external partners such as promoters, booking offices, or producers. This way, everyone with access always has an up-to-date view of sales – without extra logins or complex reports.

Salesdashboard

The sales dashboard

For each event, a real-time sales dashboard is available that you can easily share with external partners such as promoters, booking offices, or producers. This way, everyone with access always has an up-to-date view of sales – without extra logins or complex reports.

Audience self-service

Aim for more self-reliance

Give visitors access to their own data via a personal account in your ticket shop or through the app. This reduces administrative tasks and increases customer satisfaction.

Audience self-service

Aim for more self-reliance

Give visitors access to their own data via a personal account in your ticket shop or through the app. This reduces administrative tasks and increases customer satisfaction.

Audience self-service

Aim for more self-reliance

Give visitors access to their own data via a personal account in your ticket shop or through the app. This reduces administrative tasks and increases customer satisfaction.

Personal profile with order history

Visitors can review their complete order history, including details for each booking.

Re-download or print tickets

Lost or forgotten tickets no longer result in support requests – customers can retrieve them themselves.

Overview of vouchers and balance

Each customer immediately sees which vouchers are available and the remaining credit.

Manage preferences and newsletter subscriptions

Customers manage their own communication preferences, in line with GDPR rules – fewer manual changes for your team.

Simplified illustration of customer profile and newsletter subscription form in the ticketmatic platform.

Reviews

I’ve seen quite a few systems. What matters most to me is that it works for the people at the counter. Ticketmatic is truly designed with them in mind. Even if you’re a complete beginner and, so to speak, get no explanation, you can still sell a ticket.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

We've been looking forward to this for a long time. Now that we're seeing real flexibility, we can't wait to make changes across the board.

Sébastien Collet
Marketing and Communication Coordinator at den Atelier

Synchronizing newsletter opt-ins with our partner Democrazy is incredibly practical. In the past, someone had to ask, email and upload contact lists over and over again. That is now automated.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

I’m really happy with the ordering process in ticketmatic. When I visit other theaters or cinemas, I’m not always impressed by what I see. Then I think to myself: we really have things well organized.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

Thanks to ticketmatic, we now have a much clearer picture of who visits us, and when and how often. Plus, we can get our work done in half the time.

Mariska van Wezel
Ticketing coordinator, Leidseschouwburg - Stadsgehoorzaal, Leiden

Our previous systems crashed during peak sales. Today, people expect a seamless online experience, just like with Bol.com or Zalando. Ticketmatic gave us that flow.

Steven Defoor
Director of Leisure, Mechelen

Now putting something on sale has become “super simple,” so to speak. Selling a ticket is almost effortless. The steps have been greatly reduced.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

This is the third ticketing system that I've worked with. In my experience, ticketmatic is by far the most stable and reliable ticketing system.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

Ticketmatic stands out because of the excellent support and how close and accessible it feels. I’m still a fan.

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

Thanks to our collaboration with Studio, we've been able to streamline our operations by significantly reducing manual processes, freeing up more time for what truly matters: our visitors.

Wati Koesharto
Ticketing Coordinator at Ancienne Belgique

The service at ticketmatic runs smoothly. If something goes wrong, it gets fixed right away.

Stephanie Fruy
Finance and Ticketing Coordinator, Concertgebouw Brugge, Bruges

We’re very happy with the app. It works really well. We also use it to give our partners extra visibility.

Bert Vanlaere
Marketing Director, Concertgebouw Brugge, Bruges

We have about five thousand people with a discount pass. They use the app to manage their tickets. It  works very well.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

Creating events and making bulk changes is very easy — for us, that’s been the biggest improvement.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

Really, ticketmatic is our CRM. Everything is in there, all the customer data.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

The system is very intuitive. When we need to train colleagues on how to sell tickets, it practically takes care of itself.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

The system works, it’s clear and practical. Ticketmatic simply offers a solid, well-built product.

Cindy Penders
Application Manager, Theater aan het Vrijthof, Maastricht

When you manage to combine consistency and usability with enough innovation to support the unique needs of venues, you know you are doing a good job.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

Even with twelve thousand visitors in the queue, ticketmatic kept running smoothly without missing a beat.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

I’m really happy with the email module. The data is so reliable. We now know exactly who we’re emailing and that we’re reaching the right people. It’s truly a world of difference compared to before.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

Support is incredibly fast. Within a day, a custom field is added or a view is adjusted. You can really feel that you’re working with a partner you can rely on.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

What I like about ticketmatic is that I can do things myself, without always having to ask or try to code it.

Sofie Vrancken
Responsible for ticketing and customer service, De Roma, Antwerp

What I love about ticketmatic is how many different needs it covers. Customer relationships, marketing data, the sales flow: everything within the same platform.

Sébastien Collet
Marketing and Communication Coordinator at den Atelier

During the transition, we were in very frequent contact. It was truly a very good plan. The preparation and the steps we went through went very smoothly.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

User-friendliness makes all the difference. In ticketmatic, visitors can book and pay for tickets quickly and easily. The purchase flow is intuitive and smooth.

Vicky Bruijn
Coordinator UITbalie, Theater aan het Vrijthof, Maastricht

I show the app to everyone who comes to my desk and tell them, “Look, no more hassle with PDFs in emails.”

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

We sometimes work with temporary staff, interns, and so on. By the time you had explained the previous system to them, they were already gone again. But now, once they’ve put something on sale once, they’re good to go. And that’s a huge plus in software.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

In the past, the ticketing platform was integrated into the website. If you wanted to change something in ticketing, it took a lot of development work. Now we just make the change directly in ticketmatic.

Nikita Lisabeth
Digital communication & ticketing, Concertgebouw Brugge, Bruges

Whenever we run into something, we can always reach out to someone. The account managers respond very quickly, you don’t see that everywhere.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

The system runs great. There are no glitches. And if there is anything, it is fixed quickly. That gives you a lot of peace of mind.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

I find it very easy to create a selection of visitors in ticketmatic. And if something is ever missing, I just ask and a filter gets added. That way, I can reach exactly the visitors I want to reach. When it comes to segmentation, ticketmatic is really very flexible.

Rio van der Oest
Marketeer, Het Nationale Theater, The Hague

You can answer almost any question with reports or views. How far in advance does someone buy a ticket? How does that differ per program or genre? Those are fascinating figures that tell you something about your audience and how you can reach them more effectively.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

The longest part of training new staff here is teaching them how to inform visitors about practical details — which tram to take, where to park, how everything works. That’s all much more complicated than the system itself, because teaching someone how to sell a ticket only takes one day. And that’s the great thing about ticketmatic.

Bo Derks
Head of Ticket Sales and Audience Services, Het Nationale Theater, The Hague

Frequently Asked Questions

That depends on your own needs. Ticketmatic includes a fully integrated Audience CRM, and integration with an external CRM is possible via our API.

Yes. You choose whether to add to existing data, overwrite it, or only fill in missing fields.

The sales dashboard is available per event and can be shared with external partners in a single click. This way, they always have an up-to-date view of sales.

Yes, all data is continuously updated so you always have current information.

Ticketmatic supports mandatory or optional opt-ins and automatically records preferences in compliance with GDPR.