Activate your audience

Targeted marketing, integrated into your ticketing

Create impactful communication that strengthens relationships and boosts revenue. With ticketmatic’s built-in tools – from emailing to loyalty programs – you can communicate more relevantly, attract more audiences, and get more visitors to return.

Trusted by 300+ cultural organizations in Europe

Screenshot of a ticketmatic dashboard with customer satisfaction survey results.

Core features

More results, less hassle

Communication that works, without unnecessary complexity.

Three ticketmatic colleagues work together at a desk in an open office space.

Increase your conversion with relevant campaigns

Address your audience personally based on who they are, what they like, or what they’ve purchased before.

A ticketmatic marketing employee evaluates a project.

Choose: all-in-one system or seamless integration

Use the built-in email and CRM functions, or connect ticketmatic to your favorite platforms – the data always stays in sync.

Two employees engaged in an animated dialogue with each other during a meeting.

Strengthen the bond with your audience

Automate pre- and post-event emails and send mobile messages that reach visitors at exactly the right time.

Segmentation

Always reach the right target group

Always reach the right audience with smart segmentation. Easily create groups based on audience data, such as loyal customers, newcomers, or visitors with a canceled booking.

Segmentation

Always reach the right target group

Always reach the right audience with smart segmentation. Easily create groups based on audience data, such as loyal customers, newcomers, or visitors with a canceled booking.

Segmentation

Always reach the right target group

Always reach the right audience with smart segmentation. Easily create groups based on audience data, such as loyal customers, newcomers, or visitors with a canceled booking.

Selections based on customer, ticket, and order data

Combine insights from purchase history, visiting behavior, and profile characteristics.

Filters such as event, purchase date, or customer attribute

Create target groups based on exact criteria – current and relevant.

  • Custom fields (VIP status, preferred genres,...)

Use your own data fields to filter for what matters to your organization.

  • Combining segments for accurate targeting

Mix different filters and segments to create perfectly defined audiences.

Illustration of a ticketmatic analysis page with charts and performance figures.

Emailing

Send out campaigns directly from ticketing

Send both service messages (pre- and post-event) and marketing campaigns from ticketmatic. Our built-in email tool features an easy-to-use drag-and-drop editor and dynamic content. Prefer an external tool like Mailchimp? No problem, our team facilitates data connections.

Mobile messages

Communicate in the moment, directly via the app

COMING SOON


Quickly reach your audience via the ticketmatic app. Send updates, reminders, or short surveys before, during, or after an event.

Mobile messages

Communicate in the moment, directly via the app

COMING SOON


Quickly reach your audience via the ticketmatic app. Send updates, reminders, or short surveys before, during, or after an event.

Mobile messages

Communicate in the moment, directly via the app

COMING SOON


Quickly reach your audience via the ticketmatic app. Send updates, reminders, or short surveys before, during, or after an event.

Push notifications and in-app messages

  • Last-minute program changes
  • Practical information during the event
  • Feedback questions or polls
Screenshot of a ticketmatic dashboard with customer satisfaction survey results.

Promotions and vouchers

Boost your sales with smart offers

Increase your sales and add value with flexible promotions. Set up discount codes, gift cards, or vouchers, and manage everything easily in ticketmatic.

Promotions and vouchers

Boost your sales with smart offers

Increase your sales and add value with flexible promotions. Set up discount codes, gift cards, or vouchers, and manage everything easily in ticketmatic.

Promotions and vouchers

Boost your sales with smart offers

Increase your sales and add value with flexible promotions. Set up discount codes, gift cards, or vouchers, and manage everything easily in ticketmatic.

Discount codes for specific events

Stimulate sales or reward audiences with targeted discounts.

  • Gift cards and payment vouchers

Increase revenue with prepaid credits or flexible gifts.

  • Set validity period and usage rules

Maintain control over when and how your promotions are used.

Ticketmatic platform interface for creating and managing discount vouchers.

Passes and loyalty

Link existing passes or create your own

Reward your regular customers with loyalty programs. Support well-known systems such as UiTPAS, Podiumpas, or Cineville, or create your own program.

Passes and loyalty

Link existing passes or create your own

Reward your regular customers with loyalty programs. Support well-known systems such as UiTPAS, Podiumpas, or Cineville, or create your own program.

Passes and loyalty

Link existing passes or create your own

Reward your regular customers with loyalty programs. Support well-known systems such as UiTPAS, Podiumpas, or Cineville, or create your own program.

Support for existing loyalty and membership cards

  • Option to create your own loyalty cards within the platform
  • Automatic processing in the ticketing flow
Illustration of the ticketmatic system that merges duplicate contacts.

Marketing integrations

Seamlessly connect ticketmatic to your marketing stack

Working with external tools? We integrate smoothly with marketing software, CRMs, and dashboards. This way, you combine ticketing data with your marketing ecosystem.

Marketing integrations

Seamlessly connect ticketmatic to your marketing stack

Working with external tools? We integrate smoothly with marketing software, CRMs, and dashboards. This way, you combine ticketing data with your marketing ecosystem.

Marketing integrations

Seamlessly connect ticketmatic to your marketing stack

Working with external tools? We integrate smoothly with marketing software, CRMs, and dashboards. This way, you combine ticketing data with your marketing ecosystem.

Mailing tools

CRM systems

External dashboards

Scheduling

Accounting

Illustration of the ticketmatic system that merges duplicate contacts.

Reviews

The system runs great. There are no glitches. And if there is anything, it is fixed quickly. That gives you a lot of peace of mind.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

Really, ticketmatic is our CRM. Everything is in there, all the customer data.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

You can answer almost any question with reports or views. How far in advance does someone buy a ticket? How does that differ per program or genre? Those are fascinating figures that tell you something about your audience and how you can reach them more effectively.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

What I like about ticketmatic is that I can do things myself, without always having to ask or try to code it.

Sofie Vrancken
Responsible for ticketing and customer service, De Roma, Antwerp

When you manage to combine consistency and usability with enough innovation to support the unique needs of venues, you know you are doing a good job.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

Now putting something on sale has become “super simple,” so to speak. Selling a ticket is almost effortless. The steps have been greatly reduced.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

This is the third ticketing system that I've worked with. In my experience, ticketmatic is by far the most stable and reliable ticketing system.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

Whenever we run into something, we can always reach out to someone. The account managers respond very quickly, you don’t see that everywhere.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

What I love about ticketmatic is how many different needs it covers. Customer relationships, marketing data, the sales flow: everything within the same platform.

Sébastien Collet
Marketing and Communication Coordinator at den Atelier

User-friendliness makes all the difference. In ticketmatic, visitors can book and pay for tickets quickly and easily. The purchase flow is intuitive and smooth.

Vicky Bruijn
Coordinator UITbalie, Theater aan het Vrijthof, Maastricht

Even with twelve thousand visitors in the queue, ticketmatic kept running smoothly without missing a beat.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

Thanks to our collaboration with Studio, we've been able to streamline our operations by significantly reducing manual processes, freeing up more time for what truly matters: our visitors.

Wati Koesharto
Ticketing Coordinator at Ancienne Belgique

I show the app to everyone who comes to my desk and tell them, “Look, no more hassle with PDFs in emails.”

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

The longest part of training new staff here is teaching them how to inform visitors about practical details — which tram to take, where to park, how everything works. That’s all much more complicated than the system itself, because teaching someone how to sell a ticket only takes one day. And that’s the great thing about ticketmatic.

Bo Derks
Head of Ticket Sales and Audience Services, Het Nationale Theater, The Hague

Synchronizing newsletter opt-ins with our partner Democrazy is incredibly practical. In the past, someone had to ask, email and upload contact lists over and over again. That is now automated.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

We have about five thousand people with a discount pass. They use the app to manage their tickets. It  works very well.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

We’re very happy with the app. It works really well. We also use it to give our partners extra visibility.

Bert Vanlaere
Marketing Director, Concertgebouw Brugge, Bruges

I find it very easy to create a selection of visitors in ticketmatic. And if something is ever missing, I just ask and a filter gets added. That way, I can reach exactly the visitors I want to reach. When it comes to segmentation, ticketmatic is really very flexible.

Rio van der Oest
Marketeer, Het Nationale Theater, The Hague

Our previous systems crashed during peak sales. Today, people expect a seamless online experience, just like with Bol.com or Zalando. Ticketmatic gave us that flow.

Steven Defoor
Director of Leisure, Mechelen

Ticketmatic stands out because of the excellent support and how close and accessible it feels. I’m still a fan.

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

The system works, it’s clear and practical. Ticketmatic simply offers a solid, well-built product.

Cindy Penders
Application Manager, Theater aan het Vrijthof, Maastricht

I’ve seen quite a few systems. What matters most to me is that it works for the people at the counter. Ticketmatic is truly designed with them in mind. Even if you’re a complete beginner and, so to speak, get no explanation, you can still sell a ticket.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

Support is incredibly fast. Within a day, a custom field is added or a view is adjusted. You can really feel that you’re working with a partner you can rely on.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

The service at ticketmatic runs smoothly. If something goes wrong, it gets fixed right away.

Stephanie Fruy
Finance and Ticketing Coordinator, Concertgebouw Brugge, Bruges

We sometimes work with temporary staff, interns, and so on. By the time you had explained the previous system to them, they were already gone again. But now, once they’ve put something on sale once, they’re good to go. And that’s a huge plus in software.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

I’m really happy with the email module. The data is so reliable. We now know exactly who we’re emailing and that we’re reaching the right people. It’s truly a world of difference compared to before.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

Thanks to ticketmatic, we now have a much clearer picture of who visits us, and when and how often. Plus, we can get our work done in half the time.

Mariska van Wezel
Ticketing coordinator, Leidseschouwburg - Stadsgehoorzaal, Leiden

The system is very intuitive. When we need to train colleagues on how to sell tickets, it practically takes care of itself.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

We've been looking forward to this for a long time. Now that we're seeing real flexibility, we can't wait to make changes across the board.

Sébastien Collet
Marketing and Communication Coordinator at den Atelier

I’m really happy with the ordering process in ticketmatic. When I visit other theaters or cinemas, I’m not always impressed by what I see. Then I think to myself: we really have things well organized.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

Creating events and making bulk changes is very easy — for us, that’s been the biggest improvement.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

In the past, the ticketing platform was integrated into the website. If you wanted to change something in ticketing, it took a lot of development work. Now we just make the change directly in ticketmatic.

Nikita Lisabeth
Digital communication & ticketing, Concertgebouw Brugge, Bruges

During the transition, we were in very frequent contact. It was truly a very good plan. The preparation and the steps we went through went very smoothly.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

Frequently Asked Questions

Yes, thanks to filters, you can easily select target audiences and send campaigns.

No, ticketmatic includes a built-in email tool. If you still want to use external tools, that’s possible via integrations.

Yes, all codes and vouchers are fully integrated into the online ticketing flow.