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Ticketing for culture,
built for your audience

All-in-one ticketing and marketing software that adapts to your unique way of working, supported by a team that truly understands culture.

Trusted by 300+ cultural organizations in Europe

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Is your current ticketing platform holding back your team’s ambitions? With ticketmatic, you can finally align your technology with your organization’s needs and your audience’s expectations.

other platforms

Outdated ticket shop frustrates users

A modern, fully customized ticket shop

Support unavailable during busy times and disruptions

Proactive, committed support whenever you need it

Audience data is incomplete and fragmented

Central audience database, always up to date

Limited insight into your audience

Smart filters, dashboards and analytics

Inaccurate and limited reporting

Reliable, customized automated reporting

Repetitive processes that invite errors

Time-saving, stable workflows

Integrations failing to work smoothly

Robust integrations with your entire ecosystem

Difficult to use, complex system

User-friendly for all roles and levels

One-size-fits-all approach

Custom development where you need it

Reviews

What I like about ticketmatic is that I can do things myself, without always having to ask or try to code it.

Sofie Vrancken
Responsible for ticketing and customer service, De Roma, Antwerp

Ticketmatic stands out because of the excellent support and how close and accessible it feels. I’m still a fan.

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

Thanks to ticketmatic, we now have a much clearer picture of who visits us, and when and how often. Plus, we can get our work done in half the time.

Mariska van Wezel
Ticketing coordinator, Leidseschouwburg - Stadsgehoorzaal, Leiden

The longest part of training new staff here is teaching them how to inform visitors about practical details — which tram to take, where to park, how everything works. That’s all much more complicated than the system itself, because teaching someone how to sell a ticket only takes one day. And that’s the great thing about ticketmatic.

Bo Derks
Head of Ticket Sales and Audience Services, Het Nationale Theater, The Hague

I show the app to everyone who comes to my desk and tell them, “Look, no more hassle with PDFs in emails.”

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

We sometimes work with temporary staff, interns, and so on. By the time you had explained the previous system to them, they were already gone again. But now, once they’ve put something on sale once, they’re good to go. And that’s a huge plus in software.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

The service at ticketmatic runs smoothly. If something goes wrong, it gets fixed right away.

Stephanie Fruy
Finance and Ticketing Coordinator, Concertgebouw Brugge, Bruges

The system is very intuitive. When we need to train colleagues on how to sell tickets, it practically takes care of itself.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

We've been looking forward to this for a long time. Now that we're seeing real flexibility, we can't wait to make changes across the board.

Sébastien Collet
Marketing and Communication Coordinator at den Atelier

Support is incredibly fast. Within a day, a custom field is added or a view is adjusted. You can really feel that you’re working with a partner you can rely on.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

Our previous systems crashed during peak sales. Today, people expect a seamless online experience, just like with Bol.com or Zalando. Ticketmatic gave us that flow.

Steven Defoor
Director of Leisure, Mechelen

Creating events and making bulk changes is very easy — for us, that’s been the biggest improvement.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

Thanks to our collaboration with Studio, we've been able to streamline our operations by significantly reducing manual processes, freeing up more time for what truly matters: our visitors.

Wati Koesharto
Ticketing Coordinator at Ancienne Belgique

I’m really happy with the email module. The data is so reliable. We now know exactly who we’re emailing and that we’re reaching the right people. It’s truly a world of difference compared to before.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

The system works, it’s clear and practical. Ticketmatic simply offers a solid, well-built product.

Cindy Penders
Application Manager, Theater aan het Vrijthof, Maastricht

Whenever we run into something, we can always reach out to someone. The account managers respond very quickly, you don’t see that everywhere.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

In the past, the ticketing platform was integrated into the website. If you wanted to change something in ticketing, it took a lot of development work. Now we just make the change directly in ticketmatic.

Nikita Lisabeth
Digital communication & ticketing, Concertgebouw Brugge, Bruges

Now putting something on sale has become “super simple,” so to speak. Selling a ticket is almost effortless. The steps have been greatly reduced.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

The system runs great. There are no glitches. And if there is anything, it is fixed quickly. That gives you a lot of peace of mind.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

We have about five thousand people with a discount pass. They use the app to manage their tickets. It  works very well.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

You can answer almost any question with reports or views. How far in advance does someone buy a ticket? How does that differ per program or genre? Those are fascinating figures that tell you something about your audience and how you can reach them more effectively.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

During the transition, we were in very frequent contact. It was truly a very good plan. The preparation and the steps we went through went very smoothly.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

I’m really happy with the ordering process in ticketmatic. When I visit other theaters or cinemas, I’m not always impressed by what I see. Then I think to myself: we really have things well organized.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

When you manage to combine consistency and usability with enough innovation to support the unique needs of venues, you know you are doing a good job.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

Even with twelve thousand visitors in the queue, ticketmatic kept running smoothly without missing a beat.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

User-friendliness makes all the difference. In ticketmatic, visitors can book and pay for tickets quickly and easily. The purchase flow is intuitive and smooth.

Vicky Bruijn
Coordinator UITbalie, Theater aan het Vrijthof, Maastricht

Really, ticketmatic is our CRM. Everything is in there, all the customer data.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

This is the third ticketing system that I've worked with. In my experience, ticketmatic is by far the most stable and reliable ticketing system.

Jesse Nortier
Ticketing specialist, Stadsschouwburg Utrecht, Utrecht

We’re very happy with the app. It works really well. We also use it to give our partners extra visibility.

Bert Vanlaere
Marketing Director, Concertgebouw Brugge, Bruges

Synchronizing newsletter opt-ins with our partner Democrazy is incredibly practical. In the past, someone had to ask, email and upload contact lists over and over again. That is now automated.

Karel Lievens
Digital strategist at VIERNULVIER, Ghent

I find it very easy to create a selection of visitors in ticketmatic. And if something is ever missing, I just ask and a filter gets added. That way, I can reach exactly the visitors I want to reach. When it comes to segmentation, ticketmatic is really very flexible.

Rio van der Oest
Marketeer, Het Nationale Theater, The Hague

What I love about ticketmatic is how many different needs it covers. Customer relationships, marketing data, the sales flow: everything within the same platform.

Sébastien Collet
Marketing and Communication Coordinator at den Atelier

I’ve seen quite a few systems. What matters most to me is that it works for the people at the counter. Ticketmatic is truly designed with them in mind. Even if you’re a complete beginner and, so to speak, get no explanation, you can still sell a ticket.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

Features

All you need in a single platform

Boost your audience impact with ticketmatic: from selling tickets to building lasting relationships.

Simplified illustration of customer segmentation filters screen in the ticketmatic platform.
Screenshot of a ticketmatic dashboard with customer satisfaction survey results.
Graphical representation of the ticketmatic system with price tables and ticket categories.

ticketmatic in numbers

Proven reliability in cultural ticketing, year after year.

16,5M+tickets sold through ticketmatic last year

8,7M+unique ticket buyers across ticketmatic accounts

3M+scanned mobile tickets on the ticketmatic app last year

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 ticketmatic Studio

The Studio

The Studio is our approach to tailor your setup precisely to your operations and requirements. We configure your ticket shop and internal processes exactly the way you want. No other platform offers this level of flexible customization.

Services

Our services

At Ticketmatic, we know that ticketing is more than software. It’s about collaboration, expertise and support at every stage of your operations. That’s why we offer not only a powerful platform but also an experienced, committed team that puts your success first.

Two colleagues working together on a laptop in a modern office setting with wooden shelving in the background.

App

Mobile app

Give your visitors a flawless mobile ticket experience – super handy, secure, fast and in your house style. The Ticketmatic app is a proven solution with more than 600,000 users and optional anti-fraud features.

Frequently Asked Questions

The migration is fully guided: you get a clear plan, a dedicated contact person, and regular check-ins. Our team has successfully executed this process dozens of times, so you can go live with confidence and without stress. More info

Ticketmatic is built for cultural organizations and combines ticket sales, CRM, marketing, and reporting in one platform. On top of that, ticketmatic is the only provider that builds your ticket shop entirely according to your preferences — not just in style, but also in flow, formulas, and integrations.

Yes, your ticket shop is tailor-made: in terms of design, sales flow, and integrations. Everything is aligned with your brand and way of working.

With our built-in virtual waiting room, you avoid crashes and frustration. Ticketmatic has been tested in large presales and guarantees a stable, fair sales experience.

No, ticketmatic includes an integrated Audience CRM and email tool. You can segment, run campaigns, and use dashboards without additional software. Want to connect to existing systems like Mailchimp or an external CRM? That’s possible via our API.

Our support team is available daily, with emergency assistance outside office hours. We also provide proactive account management: regular check-ins and advice to keep optimizing.

Tickets can be secured with dynamic QR codes and are only valid on the device where they are delivered. For payments, you work directly with the payment service provider of your choice; your revenue goes straight into your own account.

Pricing is transparent: you pay based on your ticket volume, including all core functionalities. There are no surprises. Only the optional email module carries an additional annual cost, depending on your email volume.

Clients

A look inside

From cultural centers and theaters to concert halls, our clients reflect the full diversity of the sector. See how they put ticketmatic to work to connect with their audience and run a stronger organization.

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