Insights from cultural venues

Concertgebouw Brugge proves that success is not necessarily about big names, but about the right match between audience and program. With targeted segmentation and warm, personal content, every visitor grows into a loyal fan.

Het Nationale Theater in The Hague proves that big and accessible go hand in hand: from low entry prices and technological innovations to thematic series that attract new audiences. With a mix of broad programming, inclusion and collaboration, the theater creates a space where everyone feels welcome and surprised.

30CC Leuven recently set record ticket sales, but its real strength lies in an innovative approach: programming with the audience. Under the leadership of Veerle Van Schoelant and An-Marie Lambrechts, 30CC is evolving into a true meeting place where collaboration, inclusion, and experimentation take center stage. Through youth projects and third spaces like the Olevo Dream, they show that culture is more than performances alone: it is a shared experience that attracts new audiences and crosses boundaries.

A flawless start to the season in your cultural center requires more than just pressing the sell button: preparation, structure and cooperation make the difference between chaos and success. Ticketing expert Zoë Clinckspoor shares concrete tips, pitfalls and smart extras that will kick-start your season.

A ticketing system is much more than just sales: it determines how your audience experiences your organization. With this guide, you will write smart, forward-looking specifications that prevent frustrations and strengthen your work.

In Mechelen, culture goes far beyond programming: it drives cooperation, innovation, and inclusion in a city of 138 nationalities. With vision, courage, and the new Heart of Culture, Steven Defoor is helping shape a city where art and community strengthen one another — and where creative energy is felt everywhere.

Secure ticketing gives organisers more control over their ticket sales and protects visitors against abuse. Learn how smart technology, with continuously refreshing QR codes and secure transmission, builds trust, transparency and a stronger relationship with your audience.

Collaborating on ticketing can bring many benefits to cultural venues: sharing knowledge, organizing joint events, and making things easier for audiences. Ticketing coordinator Stefaan Geldhof outlines four essential conditions for ensuring such collaboration is both successful and sustainable.

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