Activate your audience

Targeted marketing, integrated into your ticketing

Create impactful communication that strengthens relationships and boosts revenue. With ticketmatic’s built-in tools – from emailing to loyalty programs – you can communicate more relevantly, attract more audiences, and get more visitors to return.

Trusted by 300+ cultural organizations in Europe

Core features

More results, less hassle

Communication that works, without unnecessary complexity.

Increase your conversion with relevant campaigns

Address your audience personally based on who they are, what they like, or what they’ve purchased before.

Choose: all-in-one system or seamless integration

Use the built-in email and CRM functions, or connect ticketmatic to your favorite platforms – the data always stays in sync.

Strengthen the bond with your audience

Automate pre- and post-event emails and send mobile messages that reach visitors at exactly the right time.

Segmentation

Always reach the right target group

Always reach the right audience with smart segmentation. Easily create groups based on audience data, such as loyal customers, newcomers, or visitors with a canceled booking.

Segmentation

Always reach the right target group

Always reach the right audience with smart segmentation. Easily create groups based on audience data, such as loyal customers, newcomers, or visitors with a canceled booking.

Segmentation

Always reach the right target group

Always reach the right audience with smart segmentation. Easily create groups based on audience data, such as loyal customers, newcomers, or visitors with a canceled booking.

Selections based on customer, ticket, and order data

Combine insights from purchase history, visiting behavior, and profile characteristics.

Filters such as event, purchase date, or customer attribute

Create target groups based on exact criteria – current and relevant.

  • Custom fields (VIP status, preferred genres,...)

Use your own data fields to filter for what matters to your organization.

  • Combining segments for accurate targeting

Mix different filters and segments to create perfectly defined audiences.

Emailing

Send out campaigns directly from ticketing

Send both service messages (pre- and post-event) and marketing campaigns from ticketmatic. Our built-in email tool features an easy-to-use drag-and-drop editor and dynamic content. Prefer an external tool like Mailchimp? No problem, our team facilitates data connections.

Mobile messages

Communicate in the moment, directly via the app

COMING SOON


Quickly reach your audience via the ticketmatic app. Send updates, reminders, or short surveys before, during, or after an event.

Mobile messages

Communicate in the moment, directly via the app

COMING SOON


Quickly reach your audience via the ticketmatic app. Send updates, reminders, or short surveys before, during, or after an event.

Mobile messages

Communicate in the moment, directly via the app

COMING SOON


Quickly reach your audience via the ticketmatic app. Send updates, reminders, or short surveys before, during, or after an event.

Push notifications and in-app messages

  • Last-minute program changes
  • Practical information during the event
  • Feedback questions or polls

Promotions and vouchers

Boost your sales with smart offers

Increase your sales and add value with flexible promotions. Set up discount codes, gift cards, or vouchers, and manage everything easily in ticketmatic.

Promotions and vouchers

Boost your sales with smart offers

Increase your sales and add value with flexible promotions. Set up discount codes, gift cards, or vouchers, and manage everything easily in ticketmatic.

Promotions and vouchers

Boost your sales with smart offers

Increase your sales and add value with flexible promotions. Set up discount codes, gift cards, or vouchers, and manage everything easily in ticketmatic.

Discount codes for specific events

Stimulate sales or reward audiences with targeted discounts.

  • Gift cards and payment vouchers

Increase revenue with prepaid credits or flexible gifts.

  • Set validity period and usage rules

Maintain control over when and how your promotions are used.

Passes and loyalty

Link existing passes or create your own

Reward your regular customers with loyalty programs. Support well-known systems such as UiTPAS, Podiumpas, or Cineville, or create your own program.

Passes and loyalty

Link existing passes or create your own

Reward your regular customers with loyalty programs. Support well-known systems such as UiTPAS, Podiumpas, or Cineville, or create your own program.

Passes and loyalty

Link existing passes or create your own

Reward your regular customers with loyalty programs. Support well-known systems such as UiTPAS, Podiumpas, or Cineville, or create your own program.

Support for existing loyalty and membership cards

  • Option to create your own loyalty cards within the platform
  • Automatic processing in the ticketing flow

Marketing integrations

Seamlessly connect ticketmatic to your marketing stack

Working with external tools? We integrate smoothly with marketing software, CRMs, and dashboards. This way, you combine ticketing data with your marketing ecosystem.

Marketing integrations

Seamlessly connect ticketmatic to your marketing stack

Working with external tools? We integrate smoothly with marketing software, CRMs, and dashboards. This way, you combine ticketing data with your marketing ecosystem.

Marketing integrations

Seamlessly connect ticketmatic to your marketing stack

Working with external tools? We integrate smoothly with marketing software, CRMs, and dashboards. This way, you combine ticketing data with your marketing ecosystem.

Mailing tools

CRM systems

External dashboards

Scheduling

Accounting

Reviews

I’m really happy with the email module. The data is so reliable. We now know exactly who we’re emailing and that we’re reaching the right people. It’s truly a world of difference compared to before.

Karlijn Gerritsen
Head of Marketing, Verkadefabriek, 's-Hertogenbosch

During the transition, we were in very frequent contact. It was truly a very good plan. The preparation and the steps we went through went very smoothly.

Sylvie De Muer
Ticketing Manager, Concertgebouw Brugge, Bruges

The longest part of training new staff here is teaching them how to inform visitors about practical details — which tram to take, where to park, how everything works. That’s all much more complicated than the system itself, because teaching someone how to sell a ticket only takes one day. And that’s the great thing about ticketmatic.

Bo Derks
Head of Ticket Sales and Audience Services, Het Nationale Theater, The Hague

I’ve seen quite a few systems. What matters most to me is that it works for the people at the counter. Ticketmatic is truly designed with them in mind. Even if you’re a complete beginner and, so to speak, get no explanation, you can still sell a ticket.

Stefaan Geldhof
Responsible for ticketing and ICT, Brugge Plus and In&Uit Brugge, Bruges

Whenever we run into something, we can always reach out to someone. The account managers respond very quickly, you don’t see that everywhere.

Jonathan Cooman
Customer and Data Management, De Roma, Antwerp

Ticketmatic stands out because of the excellent support and how close and accessible it feels. I’m still a fan.

Ingrid Van Eycken
Reception & Ticketing Coordinator, STUK, Leuven

Frequently Asked Questions

Yes, thanks to filters, you can easily select target audiences and send campaigns.

No, ticketmatic includes a built-in email tool. If you still want to use external tools, that’s possible via integrations.

Yes, all codes and vouchers are fully integrated into the online ticketing flow.