Setting up vouchers

Vouchers can be used to define unique codes that give the holder of such a code an advantage: e.g. access to a reduced ticket price, or a global reduction on the order. Here are some use cases for vouchers:

  • a loyalty card, giving the holder 10% reduction on a selected list of events
  • a gift voucher, giving the holder a credit of 10-20-50 euro to spend
  • a ‘Free ticket’ pass, giving the holder the right to 1 free ticket for a selected list of events

Each voucher has a unique code (typically 12 to 16 characters) that is used to redeem the advantage. Vouchers can be redeemed in the web widgets, boxoffice and through the API.

A voucher has an expiration date that defines how long the codes remain valid. The expiration date can either be a fixed date, or a date relative to the creation date of the voucher.

There are 2 types of vouchers: Pricetype and Payment.

Pricetype voucher

A Pricetype voucher is linked to one or more Pricetypes. Only holders of these vouchers can buy tickets for the linked Pricetype. This means that before a ticket of this Pricetype can be added to the Order, a valid vouchercode will have to be given.

For each Pricetype voucher, you can define how many times each voucher code can be used in total and per event.

Some examples:

  • All loyal customers receive a ‘loyalty card’. With this card, there are allowed to buy up to 2 tickets per event at a reduced price. To implement this, you would create a Pricetype ‘Reduction’ and add this to the pricelist for all events where the reduction is valid. You would then create a Pricetype voucher and link this to the new Pricetype. In the definition of the voucher you would specify that each code can be used 2 times per event, and an unlimited times in total.
  • You sell a “Movie card” for 50€, that allows the buyer to go to 5 movies. To implement this, you would create a Pricetype ‘Movie card’ and add this to the pricelist of the selected events with a price of 0€. You would then create a Pricetype voucher and link this to the new Pricetype. In the definition of the voucher you would specify that each code can be used 5 times in total.

Payment voucher

A Payment voucher can be used as a payment for one or more Orders. Each individual Payment voucher has a defined value (for example 50€) and this value can be spent in 1 or more Orders.

A typical example of a Payment voucher is a gift voucher.


Getting started: create up a Pricetype voucher

Vouchers are managed in the Events app. Click the button below to go there:

Go to events
  • In the Events app, go to Manage other items -> Vouchers and click on Add
  • Fill in a name for the Voucher and optional description and select type Price type voucher
  • Select a code format for the voucher codes

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  • You can now link this voucher to one or more pricetypes. To link it to a Price type in a price list, go the Pricelist module in the Settings app and click on the price list.
  • Select the Price type you want to link to the voucher, click on Add price condition and select Voucher codes

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  • Select the voucher code you just created

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You can also link a voucher to an event specific price. In that case, go to the event and add a price condition to the selected Price type.


Distributing vouchers

Vouchers can be distributed to Contacts in several ways:

  • Vouchers can be created in the Backoffice or through the API and downloaded as an Excel file. They can then be delivered to the Contact either electronically (by e-mail) or printed.
  • Vouchers can be sold by activating sales for it. They can then be added to an order just like any other ticket or product.

Selling vouchers

Vouchers can be sold to contacts. After creating a voucher, you can activate sales for it by checking the checkbox:

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Example 1: selling a reduction card

Suppose we want to sell a reduction card that costs 20€ and gives reduction to a whole range of events for 1 year.

  • First, create a Pricetype voucher.
  • Activate sales by checking the Activate sales for this voucher checkbox. A new form with info that is used for selling the voucher will appear:

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  • Fill in the name for the product and an optional description. Select product category and ticket layout (if necessary). Fill in the price (20€) and select the sales period and the sales channels for this product.
  • After saving this info, the plug and play sales link will appear.

Example 2: selling a gift voucher

Suppose we want to create a Gift voucher product that can be sold through the web or backoffice. It exists in values 10, 50 and 100€. These gift vouchers can be used to pay for other tickets.

  • First create a payment voucher with name ‘Gift voucher’
  • Activate sales by checking the Activate sales for this voucher checkbox. A new form with info that is used for selling the voucher will appear:

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  • Fill in the name for the product and an optional description. Select product category and ticket layout (if necessary). Fill in the description, value and price for each of the requested values. Funally select the sales period and the sales channels for this product.
  • After saving this info, the plug and play sales link will appear.

Redeeming vouchers

Pricetype voucher

Pricetype vouchers can be used to unlock certain pricetypes. Whenever a buyer adds a ticket to an order with a pricetype that is linked to a voucher, he will need to fill in a valid voucher code.

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Payment voucher

Payment vouchers can be used to pay for orders. During checkout, the voucher code can be used to redeem the value that is present on the voucher. Multiple vouchers can be used in a single order, and a single voucher can be used multiple times (as long as there is still value remaining on the voucher).

During web sales checkout, the buyer can enter payment voucher codes when selecting a payment scenario:

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In the backoffice, the user can select Voucher as payment method when adding a payment:

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Consulting info on voucher usage

In the backoffice you can check how and when a voucher was used. Go to Orders -> Actions -> Show voucher info and fill in the code of the voucher. You will get an overview of all info related to the voucher and its usage.

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Questions?

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