Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. You can add and update AdWords, Google Analytics, Firebase Analytics, Floodlight, and 3rd party or custom tags from the Tag Manager user interface instead of editing site code.Go to official web site for Google Tag Manager
With Google Tag Manager you have control which tags (like Google Analytics) are activated on the web skin. To setup Google Analytics with Google Tag Manager some configuration is required.
As the web skin is a single page application it does not automatically trigger pageviews in Google Analytics. It triggers virtual pageviews which need to be mapped to pageviews via the Google Tag Manager.
To achieve this, execute the following steps in the Google Tag Manager container configuration:
- Add a trigger
Virtual pageview. In the
Choose Eventstep select
Custom Event. In the
Fire Onstep, fill in
- Add a user-defined variable
Virtual url. In the
Choose Typestep select
Data Layer Variable. In the
Configure Variablestep, fill in
Data Layer Variable Name.
- Add the universal analytics tag.
Track Typeshould be
Field to Setfill in
Field Nameand select the
Virtual urlvariable as the value.
- In the
Fire Onstep select
All Pagesand also click
Moreand select the
Virtual pageviewtrigger we just created.
- Save the tag
- Ensure that the container works by previewing it.
- Publish the container.
To ensure selling tickets via Ticketmatic is secure and stable the tags that can be activated via Google Tag Manager are limited. At this time only Google tags are allowed. To see which tags are Google tags, click here.
It is possible to enable cross-domain tracking with Google Analytics. You can find more information about setting up cross-domain tracking with Google Tag Manager here.
apps.ticketmatic.com should be one of the domains in the
Auto Link Domains field.
Data Layer Variables
There are two data layer variables active which can be referenced in Google Tag Manager:
virtualUrl: The url of the current page
account: The name of the account