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Use Facebook Pixel to track user behaviour


You can now use Facebook Pixel to track buyer behaviour on the Ticketmatic sales widget pages.

Facebook Pixel is an analytics tool that helps you measure the effectiveness of your Facebook advertising. You can use pixel data to:

Make sure your Facebook ads are being shown to the right people Build advertising audiences Unlock additional Facebook advertising tools We track standard events like ‘AddToCart’ or ‘Purchase’ to give you detailed insight in conversions and how the users progress through the web sales pages.

To learn how to set up Facebook Pixel for your account, check out the docs or contact Ticketmatic support.

Summer product update


A selection of product updates implemented over the summer:

  • We added a new event scan dashboard.
  • We made several improvements related to seating plans, including the possibility to export and import complete seating plans.
  • We implemented a new price condition that can be used in price lists and event specific prices: Ticket limit.

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Product updates


An overview of some of the latest product updates:

  • We invested heavily in the infrastructure the Ticketmatic platform runs on, with great results.
  • Quick sales is a new feature specifically designed to speed up ticket sales in the box office.
  • Payment vouchers can now have a custom amount.

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Product updates


An overview of some of the latest product updates:

  • We improved bundle functionality significantly
  • You can now print multiple tickets on a single page
  • We improved the handling of dead clients in the queue during peak sales

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Improved backoffice order detail


We made several improvements to the backoffice order detail, giving you a clearer overview on the order contents and giving you more powerful manipulations on the order.

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